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Start From Zero was founded by a Hong Kong local street artist - Dom.

START stands for STreet ART, STencil ART and STicker ART.

He started performing street art from nothing, i.e. "zero: I hope that when someone sees my sticker, they will be like me, start doing street art from "zero".

It can be a slogan for encouraging people when they are unhappy, down or miserable.
He also wants people to remind their friends of this slogan when the same things happen.